As a fashion promotion student, you can imagine how excited I was to be invited to a store event where I got to take pictures of the beautiful clothes and chat to the loveliest PR team for hours and hours last Friday. The BANK store in Warrington's golden square shopping centre relaunched this week as a womenswear only store, hence the hashtag #itsagirlthing, which is surprising considering the size of the store and the increase in demand for menswear in the market, but any excuse for more clothes, right girls?
The store is really generous in size, especially compared to our teeny tiny Liverpool store, which meant the layout was a dream. The mannequins were dressed impeccably in the brands from inside the store, including pink soda, fashion union, ellesse, glamorous, lipsy and blonde & blonde. It was a tough choice but I'm thinking blonde & blonde may be one of my favourites, I completely fell in love with a tan sheepskin coat, which I was pictured with on BANKfashion's instagram, squeee! I may have also cheekily added another few items to my wishlist, including a hearts & bows paisley print co-ord and these beautiful petrol finish heels from pink soda (if only I had somewhere to wear them!).
On the night the store had a DJ, free manicures, goodie bags for customers, free bubbly (or orange juice for me) and CAKE POPS. They deserved to be in capitals because they were so delicious and we may have eaten a few too many.. The gorgeous Nada Adelle opened the store with the cutting of a big pink ribbon (obv) and posed for a few pictures with me and Frances and a few of her adoring fans, which was so cute! If you weren't there, you seriously missed out. But if you're based in the north west do make the trip down there and take a look at the store for yourself, it's definitely the best BANK store I've ever been to and it's visual merchandising heaven (for you fellow marketing nerds).
What are you loving from BANK recently? And what's your local store like? I find this so interesting!
Good vibes guys ✌